Saturday, 2 July 2016

Trademark: Types and Benefits

Introduction:

A trademark is typically a word, phrase, name, symbol, logo, image to distinguish a company's products and services from others. It is used as a marketing tool for creating Brand value of a company's products or services in market. A ‘Mark` may consist of  any  word or invented word, letter,  number, signature, label, name written in a particular style, brand, heading, shapes, or any combination thereof or a combination of colours.

·         If trademark is to be registered a mark should be unique, distinct and capable of distinguishing goods or services from others.

·         It should not be misleading and

·         It should not be identical to an already registered trademark of another person.

 

Types of trademarks:

According to Indian trademark law, following are the types of trademarks that can be registered:

         Product trademarks: are those that relate to identify goods.

         Service trademarks: are used to distinct the services of an entity, such as the trademark for a broadcasting service, retails outlet, etc.

         Collective trademarks: are registered in the name of groups, associations or other organizations which indicate the membership of group for the purpose of involvement and utilisation of members of the group in their commercial activities.

         Certification trademarks:  these are those which distinguish the goods or services in connection with the course of trade and which are certified by the proprietor in respect of their material, origin, quality, manufacturing methodology and specific features.

         Any name surname or person’s name or predecessor’s, which is unique or not usual for trade, can be adopted as trademark.

         Any imaginative, invented, random, arbitrary name not being directly descriptive of the character or quality of the goods/service. E.g. Apple, Sony etc.

         Combination of any letters or numerals.

         Sound marks

         monograms

         Combination of different colors, style with word, numeral, logo or device.

         Shape of goods or their packaging.

         Marks with 3 dimensions sign

         Fancy devices or symbols

Benefits of Trademark Registration

Through registering the trade mark, the owner owns the exclusive right to the use the goods and services of the registered trade mark and indicates by using the symbol (R) and seek the relief from any violation/infringement in appropriate courts in the country. However, there are certain limitations regarding the exclusive right to use the trademark object i.e. limitation of area of use etc. Also, when two or more persons have registered, identical mark due to special circumstances such right does not operate against each other.

To register a trademark, the legal requirements under the Legislation are as follow:

         The mark should be able of being represented graphically in the paper or in written. It should be different from the goods or services from those of others.

         It should be used or proposed to be used mark in relation to goods or services.

         Registered Trademark is valid for ten years, which may be further renewed for ten more years on payment of prescribed renewal fees.

         If the person does not use registered trademark for a continuous period of five years then it can be cancelled on the behest of the aggrieved party.


Requirements of filing a trademark application are:

         The name, address and nationality of the applicant.

         A list of goods and/or services for which registration is required.

         Soft copy of the trademark to be registered.

         If the application is to claim priority from an earlier filed application, details of that application is also required (application number, filing date, country and goods/services). A certified priority document or its duly notarized copy is to be submitted.

         Date of first use of the trademark in India, if at all used.

         Power of attorney simply signed by the applicant (no legalization or notarization is required). For Indian clients, power of attorney to be executed in 100 Rs. stamp paper and signed by the applicant.


  Remedies for infringement of trademark in India:

 If a third party uses the owner’s trademark following two remedies are available to him. These are as follow:

         Statutory Remedy - An action  can be taken for infringement' in case of a registered trademark.

         Common Law Remedy -An action for passing off' in the case of an unregistered trademark.


A court may even grant relief of injunction and/or monetary compensation for damages caused or for loss of business.  Although registration of trademark is prima facie an evidence of validity of a trademark, yet the registration cannot set off a prior consistent user of trademark because priority in adoption of using a trademark is far more superior to priority in registration of trademark. 




Author: This blog is written by  Ms. Chanchal Sharma, a passionate blogger of Aapka Consultant.

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